Trade Marketing Specialist DeHaat

About DeHaat

Job Description

The Trade Marketing Specialist Agri Output (Honest Farms, Farm Plus, Field Fresh) will be responsible for developing and executing trade marketing strategies to support sales targets, drive product visibility, and enhance brand presence across general trade, modern trade, and B2B channels. The role demands a strong understanding of retail dynamics, data-driven planning, and close collaboration with sales, supply chain, and brand teams. Key Responsibilities: Trade Promotion Planning: Design and implement trade schemes, promotions, and visibility plans to boost product uptake and retail engagement. Retail Visibility: Develop and deploy in-store branding, POS materials, and merchandising plans for traditional and modern trade outlets. Sales Enablement: Equip sales teams with promotional tools, pitch decks, and product training for effective execution. Channel-Specific Strategy: Tailor trade marketing initiatives by channel (GT, MT, Horeca, eB2B) to drive relevance and ROI. Performance Tracking: Monitor effectiveness of trade campaigns through data analytics and field feedback. Optimize based on learnings. Market Intelligence: Track competition activity and trade behavior to inform category and pricing strategies. Cross-functional Coordination: Collaborate with sales, supply chain, and brand marketing to ensure timely execution and availability. Key Requirements: MBA or equivalent in Marketing, Sales, or Agri Business. 36 years of relevant experience in FMCG/Food/Agri/Fresh Produce sectors. Proven experience in designing and executing trade promotions. Strong analytical and planning skills. Proficiency in Excel and basic data dashboards. Ability to work in a fast-paced, cross-functional environment,