Social Media Manager Leo Burnett

About Leo Burnett

Job Description

As a valued member of the Account Management, Creative and Planning team at Publicis Groupe, you will play a crucial role in delivering top-notch digital solutions for a leading FMCG client. Our collaborative team of 28 professionals is dedicated to creating impactful work in the digital realm for renowned brands in the marketing and advertising industry. With a minimum of 5 years of experience in the field, your responsibilities will encompass various key tasks: Market Research and Trend Analysis: Stay abreast of current benchmark trends and audience preferences in the digital landscape. Keep yourself updated on industry trends, emerging technologies, and advancements in social media platforms. Social Media Strategy: Develop and execute a comprehensive social media strategy that aligns with business objectives. Establish specific social media goals and key performance indicators (KPIs) to track success. Technology and Trend Awareness: Stay informed about the latest technologies, design tools, and applications relevant to social media management. Identify and capitalize on new features and trends to enhance social media strategies. ROI Reporting: Define objectives for social media campaigns and analyze Return on Investment (ROI). Evaluate campaign performance metrics and provide insights for continuous enhancement. Content Creation and Publishing: Generate, edit, publish, and distribute engaging content regularly, including text, photos, videos, and news. Maintain a content calendar for consistent and timely content delivery. Collaboration: Work closely with cross-functional teams, especially marketing, to ensure brand consistency across all channels. Coordinate efforts to align social media campaigns with broader marketing initiatives. Social Media Account Design: Oversee the design aspects of social media accounts, such as Facebook covers, profile pictures, and blog layouts. Ensure a visually appealing and cohesive brand representation on various platforms. Brand Awareness and Promotion: Recommend and implement new features to enhance brand awareness, such as promotions and competitions. Monitor competitors to identify opportunities and maintain a competitive edge. To excel in this role, you should possess: - Proven experience as a Social Media Manager or similar position, preferably in a digital agency. - Profound knowledge of social media platforms, analytics, and best practices. - Creative thinking skills and the ability to produce engaging content. - Strong analytical capabilities to measure and report on campaign performance. - Familiarity with design tools and a keen eye for visual aesthetics. - Excellent communication and collaboration abilities. - Up-to-date knowledge of industry trends and technologies. Join us at Publicis Groupe to make a significant impact in the digital realm and contribute to the success of our esteemed clients and brands.,