Senior Strategy Manager Omnicom Media Group India

About Omnicom Media Group India

Job Description

The role requires the candidate to play a critical role in diagnosing business and marketing challenges for an existing/new client and provide strategic solutions that can solve the problem defined. This position involves having a conceptual and applied understanding of investment planning, audience planning and media planning fundamentals and the ability to apply this knowledge towards growing a clients business. Key Responsibilities: Audience planning: Defining Audience sizing and segmentation analysis using real time and sample-based data sources and tools such as GWI, TGI, IRS and BARC. Ability to differentiate between behavioral and attitudinal data. Knowledge of socio-economic classification defined by MRUC Strong knowledge and ability to apply Kantar World panel metrics such as FOC, POC and NOP Deep understanding of brand health tracks involving mind metrics, drivers/need states and creative diagnostics Market prioritization using BDI/CDI and other factors relevant to a clients business Evaluate macroeconomic factors, regulatory changes, and other external influences impacting the business. Consumer funnel diagnostics using volumetrics Ability to differentiate between concepts of New trier, Retention and Lapsage Defining Smart, Achievable, Realistic and Timely KPIs Knowledge of a consumer journey and ability to prioritize stages Media Planning : Clear understanding of media concepts such as GRP, Reach, Time Spent, Frequency Ability to define a consistent and integrated audience model for media planning teams to follow Ability to calculate Avg. Month Reach and WOA Conceptual understanding of Ad stock and Decay rates Ability to look at different data sources to arrive at channel recommendations Define role of media based on the business and marketing objective,