Senior Manager - Media Strategy Tonic Worldwide

About Tonic Worldwide

Job Description

Location: Mumbai Key Responsibilities: Client Consultation: Meet with clients to understand their business goals, target audience, and specific requirements to create a detailed and actionable media brief. Audience Research: Conduct thorough qualitative and quantitative research to uncover audience needs, media consumption habits, and platform preferences. Utilize these insights to inform media planning. Strategy Development: Develop and propose data-driven media strategies that leverage the strengths of digital platforms (Meta, Google, e-commerce affiliates, etc.) to achieve client objectives. Campaign Planning: Produce comprehensive media plans, including budget allocation, media mix, and scheduling, that align with the client's objectives and maximize ROI. Presentation & Communication: Present media plans, forecasts, and recommendations to clients, addressing their queries and providing rationale for strategic choices. Relationship Management: Build and maintain strong relationships with clients, creative professionals, and media partners to ensure seamless collaboration and execution. Project Management: Oversee the implementation of media campaigns, ensuring projects stay within scope, on schedule, and within budget. Monitor financial aspects and adjust strategies as necessary. Campaign Monitoring & Optimization: Track the performance of media campaigns using relevant KPIs and analytics tools. Provide ongoing optimization recommendations to improve effectiveness and achieve goals. Reporting & Analysis: Prepare detailed post-campaign reports, evaluating success against key metrics and providing insights for future campaigns. Quality Assurance: Ensure all campaign-related documents, including briefs, proposals, and reports, are accurate, well-structured, and of high quality. Trend Monitoring: Stay updated on the latest trends in digital media, consumer behavior, and technology to continuously refine and innovate media strategies. Requirement 5+ years of experience overall In-depth knowledge of media planning and buying processes across various channels. Proven track record of managing large-scale media budgets and successful campaigns. Strong negotiation and vendor management skills. Excellent analytical and problem-solving abilities. Proficiency in media planning and analytics tools. Exceptional communication and presentation skills Ability to thrive in a fast-paced, dynamic environment,