Senior Manager Campaign Analytics Smart Source

About Smart Source

Job Description

As a Data Analyst, you will be responsible for analyzing data from various marketing campaigns to assess performance, identify trends, and provide actionable insights using tools such as SQL, Tableau, Excel, Salesforce, Clevertap, and Moengage. You will utilize advanced analytical techniques to evaluate campaign effectiveness. Your main focus will be on creating comprehensive reports on campaign performance, including metrics like conversion rates, ROI, customer acquisition costs, and lifetime value. These reports will be presented to stakeholders in a clear and concise manner to help them make informed decisions. In addition to reporting, you will also be expected to identify opportunities for process improvements in campaign execution and reporting. This involves developing and implementing strategies to optimize campaign workflows and enhance efficiency. Collaboration is key in this role, as you will work closely with the marketing team to understand campaign objectives and ensure alignment with the overall marketing strategy. You will also collaborate with cross-functional teams to support integrated marketing efforts and drive success across the organization.,