Sales & Marketing Manager (Skin Care Product) Raafiaura

About Raafiaura

Job Description

Job description Job Title: Marketing Manager Skincare Products Location: [Delhi] Job Type: Full-time Industry: Beauty & Personal Care Position Summary: We are seeking a dynamic and results-driven Marketing Manager to develop and execute marketing strategies that increase brand awareness, drive customer engagement, and boost sales across all channels. The ideal candidate will have a strong background in the beauty or skincare industry and a deep understanding of digital and traditional marketing techniques. Key Responsibilities: Strategic Planning: Develop and implement comprehensive marketing plans and campaigns to support product launches, promotions, and seasonal activities. Brand Management: Ensure brand consistency across all platforms and materials. Develop brand storytelling, positioning, and identity strategies. Market Research: Analyze market trends, consumer behavior, and competitor activities to identify opportunities and threats. Product Marketing: Collaborate with R&D and product development teams to craft go-to-market strategies, product messaging, and positioning. Digital Marketing: Oversee digital campaigns, including SEO, SEM, social media, email marketing, and influencer partnerships. Content & Creative: Work with content creators, graphic designers, and copywriters to produce engaging and on-brand marketing materials. Retail & eCommerce: Support sales initiatives through effective POS materials, promotional planning, and online merchandising. Analytics & Reporting: Measure the performance of marketing campaigns and provide actionable insights to optimize results. Requirements: Bachelors degree in Marketing, Business, or a related field (MBA is a plus) 5-10 years of marketing experience in the skincare, beauty, or personal care industry Proven success in launching and managing consumer brands or products Strong knowledge of digital marketing tools and analytics platforms (e.g., Google Analytics, Meta Ads, Klaviyo, etc.) Experience in managing influencer partnerships and PR initiatives Excellent project management and communication skills Passion for skincare, beauty, and wellness trends. Salary will negotiate based on sale preformation share resume on 9220470064 Job Type: Full-time Benefits: Cell phone reimbursement Provident Fund Schedule: Day shift Work Location: In person Job Type: Full-time Education: Bachelor's (Preferred) Experience: B2B sales: 6 years (Required) Work Location: In person,