SaaS Marketing Manager/Lead/Specialist Aroopa
Aroopa
Office Location
Full Time
Experience: 2 - 2 years required
Pay:
Salary Information not included
Type: Full Time
Location: Chennai
Skills: Digital Marketing, content marketing, Customer Journey Mapping, Campaign management, SEO, SEM, Brand Development, Market Research, Inbound marketing, marketing automation, Copywriting, Product Marketing, Positioning, Graphic Design, video editing, saas marketing, Analytics Reporting, Product Launches, lead generation strategies, CRM software, AB testing, Conversion Rate Optimization, B2B SaaS Marketing, Growth Hacking Techniques, Performance Marketing
About Aroopa
Job Description
Princeton | Full Time We are seeking a skilled and dynamic SaaS Marketing Manager/Lead/Specialist to join our growing team. The ideal candidate will have a passion for digital marketing and SaaS products, and will be responsible for developing and executing marketing strategies to drive customer acquisition, engagement, and retention. Key Responsibilities: Strategy Development: Design and implement comprehensive marketing strategies for SaaS products to increase brand visibility, lead generation, and customer retention. Content Marketing: Develop content that educates and engages prospects through blogs, case studies, white papers, webinars, and videos. Customer Journey Mapping: Collaborate with the sales and product teams to define and optimize the customer journey from acquisition to retention. Campaign Management: Manage the execution of multi-channel marketing campaigns, track performance, and optimize based on data and feedback. SEO/SEM: Lead SEO and SEM initiatives to increase organic search rankings and drive high-quality traffic. Analytics & Reporting: Use analytics tools to track campaign performance, analyze data, and provide insights to drive decision-making. Brand Development: Ensure consistent branding across all marketing materials and digital channels. Product Launches: Work with cross-functional teams to plan and execute successful product launches. Market Research: Stay up-to-date with industry trends, competitor activity, and customer needs to inform marketing strategies. Key Qualifications: Bachelor's degree in Marketing, Business, or related field. Proven experience in SaaS marketing (2-5 years depending on the role level). Strong understanding of inbound marketing, content creation, SEO, SEM, and lead generation strategies. Proficiency with marketing automation tools (HubSpot, Marketo, etc.), CRM software (Salesforce), and analytics tools (Google Analytics, etc.). Excellent communication and copywriting skills. Ability to analyze data and derive actionable insights. Experience with A/B testing and conversion rate optimization. Ability to work in a fast-paced, agile environment. Preferred Skills: Experience in B2B SaaS marketing. Knowledge of growth hacking techniques and performance marketing. Experience with product marketing and positioning. Graphic design or video editing skills (a plus). Why Join Us: Be part of an innovative, fast-growing SaaS company. Collaborate with a passionate, cross-functional team. Opportunities for growth and career advancement. Competitive salary and benefits.,