Regional Activation Manager- Vijayawada, AP Kaleesuwari Refinery
Kaleesuwari Refinery
Office Location
Full Time
Experience: 3 - 3 years required
Pay:
Salary Information not included
Type: Full Time
Location: Andhra Pradesh
Skills: Trade marketing, ROI Analysis, BTL activities, Brand plans implementation, Outlet selection, Dealer board branding, Inshop branding, Retailer engagement, Consumer sampling, Collaterals printing, POS merchandising, Sales Promoters coordination
About Kaleesuwari Refinery
Job Description
Description: Direct responsibility for proper implementation of all Trade Marketing & BTL activities in the assigned geography Job Responsibilities: Identify the right trade marketing / BTL activities & recommend to HO for approval Translate Brand plans into Implementation strategies Focus & develop Trade Marketing activities & BTL in Weak & Moderate markets Ensure right outlet selection for Trade Marketing activities Dealer board branding / In-shop branding / Retailer meets / Retailer engagement activities etc Ensure right kind of BTL activities are selected for the TG group Women marathons / RWA / Joggers Park / In-shop consumer sampling etc ROI for every activity conducted Ensure proper printing / fabrication of collaterals / POS materials as per plan Drive visibility / merchandising at POS Consumer sampling through Sales Promoters at POS / POA Coordination with Agencies to Plan, Execute, Implement Trade Marketing / BTL activities All activities to be closely monitored & tracked on Monthly / Qtr. Basis Requirement: Willingness to travel 10-12 days per month Vendor / Agency network < 35 yrs age Any graduate Must know the local language Reports to: Senior Manager Location: Vijayawada Experience: 3-5 Age: < 35 yrs Education: Any graduate Language: Must know the local language, Fluency in English,