PPC Executive Thistle Media
Thistle Media
Office Location
Full Time
Experience: 2 - 2 years required
Pay:
Salary Information not included
Type: Full Time
Location: Coimbatore
Skills: Keyword research, Paid Search Strategy, Performance Analysis, Strategy Development, Innovation, case studies, Training, presentation skills, PPC campaigns optimization, KPIs, Targeting Criteria Analysis, Ad Creatives Analysis, Landing Pages Optimization, Bid strategies, Site Speed Improvement, Page Ranking Improvement, Industry Trends Analysis, Blog Articles, Business Reviews
About Thistle Media
Job Description
Digital Marketing Specialist (Google AdWords) Job Description Perform full keyword research and develop related strategies Build & optimize PPC campaigns Define, monitor, and analyze trends Develop paid search strategy and determine KPIs for each recommendation Communicate effectively across the organization, internally and externally Actively test and analyze targeting criteria (keywords and audiences), ad creatives, landing pages, and bid strategies to drive results in line with campaign goals Actively work to improve site speed and page ranking Communicate performance results and strategy recommendations Identify and maximize new opportunities for growth Think creatively to develop innovative tactics and strategies that drive results Follow industry trends, drive innovation, and contribute to case studies, blog articles, and training Contribute to projects, process changes, and roll-outs Learn from our staff of industry experts and multiple e-learning resources Create monthly and quarterly business reviews & other executive-facing presentations that outline performance, insights from testing, and key strategic opportunities,