Performance Marketing With SEO Expert Dot Line Creations

Key Responsibilities for Performance Marketing

- Lead and manage multi-channel performance marketing campaigns across Google, Meta etc.

- Own campaign strategy, execution, optimization, and budget management

- Track, analyze, and report on performance metrics (CTR, ROAS, CPA, Conversion Rate)

- Set up and optimize campaigns with proper audience targeting, ad group structuring and budget allocation

- Ensure flawless tracking through pixel setup, UTM tagging, and conversion tracking

- Run A/B testing for creatives, audiences, and bidding strategies

- Create and maintain dashboards and automated reports using Google Sheets etc.

- Handle escalation management, quality checks, and risk management

- Manage and mentor a team, providing training, goal-setting, and performance reviews

- Drive performance improvement plans and team development initiatives

- Provide insights and recommendations to internal and external stakeholders for campaign growth

Qualifications

- Bachelor's degree in any discipline

- 2+ years of hands-on experience in performance marketing (B2C focus preferred)

- Proven experience in team leadership and performance management

- Proficiency in Complete Google Ads, Meta Ads

- Hands-on with DV360, Facebook Ads Manager, Power Editor

- Familiarity with Amazon AMS, Flipkart Ads, and other with Ecommerce platform

- Strong skills in campaign reporting and performance analysis

- Excellent communication, organizational, and analytical skills

- High attention to detail and a collaborative team mindset

Key Responsibilities for SEO Strategy and Execution:

- Develop and execute advanced SEO strategies focused on lead generation and measurable ROI.

- Perform in-depth keyword research and competitor analysis tailored to US markets.

- Optimize on-page and off-page elements to maximize organic search visibility and lead conversion rates.

- Stay ahead of search engine algorithm updates and implement best practices to maintain top rankings.

Content and Digital Marketing Integration:

- Collaborate with content marketing teams to produce SEO-optimized content that aligns with client goals.

- Integrate SEO with digital marketing strategies, including PPC, social media, and email campaigns.

- Monitor and improve local SEO for US-based businesses, ensuring strong performance in localized search results.

Analytics and Reporting:

- Use tools like Google Analytics, SEMrush, Ahrefs, and Google Search Console to monitor campaign performance and identify opportunities.

- Generate detailed reports showcasing improvements in traffic, lead generation, and keyword rankings.

- Provide actionable insights to refine strategies and exceed client expectations.

Client Collaboration and Success:

- Work closely with US clients to understand their business objectives and tailor SEO strategies accordingly.

- Communicate effectively with clients, presenting data and results in a clear and actionable way.

- Build trust and long-term partnerships by consistently delivering results.