Performance Marketing Manager COAL Clean Beauty
COAL Clean Beauty
Office Location
Full Time
Experience: 1 - 1 years required
Pay:
Salary Information not included
Type: Full Time
Location: Haryana
Skills: Campaign management, Keyword research, ROI Analysis, Report generation, Performance Marketing, Facebook Ads, Google Ads, Audience Research, Creative Development, AB testing, Industry Trends Analysis
About COAL Clean Beauty
Job Description
Job Description: Develop and execute performance marketing strategies across Facebook, Google, and other relevant platforms to drive traffic, engagement, and conversions. Create, manage, and optimize campaigns across various ad formats (text, display, video) to reach target audiences effectively. Conduct thorough keyword and audience research to identify campaign expansion and optimization opportunities. Collaborate with creative teams to develop compelling ad copy and visual assets that resonate with the target audience. Monitor campaign performance, analyze key metrics, and adjust strategies in real-time to maximize ROI and achieve KPIs. Implement A/B testing methodologies to refine ad creatives, landing pages, and targeting strategies. Generate comprehensive reports on campaign performance, providing actionable insights and recommendations for continuous improvement. Stay up-to-date with industry trends, algorithm changes, and emerging platforms to ensure our advertising efforts remain innovative and effective. Requirements: Bachelor's degree in a related field. Proven track record of planning, executing, and optimizing successful performance marketing campaigns on Facebook and Google. Strong understanding of digital advertising principles, including audience targeting, bidding strategies, and ad placement. Proficiency in using Facebook Ads Manager, Google Ads, Google Analytics, and other relevant marketing tools. Exceptional analytical skills with the ability to interpret data, generate insights, and make data-driven decisions. Experience with A/B testing and conversion rate optimization techniques. Excellent communication skills, both written and verbal. Creative mindset with a keen eye for detail and design aesthetics. Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment. Job Type: Full-time Schedule: Day shift Rotational shift Experience: total work: 1 year (Preferred) Work Location: In person,