Performance Manager Alai coffee
Alai coffee
Office Location
Full Time
Experience: 4 - 4 years required
Pay:
Salary Information not included
Type: Full Time
Location: Coimbatore
Skills: marketing, Market Research, Data Analysis, Reporting, optimization, ROI Analysis, Performance Marketing, Campaign strategy, AB testing
About Alai Coffee
Job Description
Responsible for planning, executing, and optimizing online marketing campaigns to drive conversions, sales, and revenue growth. Experience - 4-7 years experience in marketing and; performance marketing experience is a MUST. Here are some key roles and responsibilities: Campaign Strategy and Planning 1. Develop and execute performance marketing strategies across channels (paid social, search, display, email, etc.) 2. Conduct market research and analyze industry trends to inform campaign strategies 3. Set campaign goals, objectives, and key performance indicators (KPIs) Campaign Execution and Management 1. Launch and manage campaigns across multiple channels and platforms 2. Develop and optimize ad creatives (images, videos, copy, etc.) 3. Manage campaign budgets, bids, and targeting options 4. Monitor campaign performance and make data-driven decisions to optimize results Data Analysis and Reporting 1. Analyze campaign performance data to identify trends, opportunities, and challenges 2. Develop and maintain reporting dashboards to track campaign KPIs 3. Provide regular campaign performance reports to stakeholders 4. Conduct A/B testing and experimentation to optimize campaign performance Optimization and Improvement 1. Continuously monitor and optimize campaign performance to improve ROI and efficiency 2. Identify areas for improvement and develop strategies to address them 3. Collaborate with cross-functional teams (creative, product, etc.) to optimize campaign performance 4. Stay up-to-date with industry trends, best practices, and platform updates,