Meta Ads - Igaming Sports Betting LESTARS MANAGEMENT CONSULTANCY

About LESTARS MANAGEMENT CONSULTANCY

Job Description

You will be responsible for strategizing, executing, optimizing, and scaling paid advertising campaigns across Meta platforms (Facebook and Instagram) to drive user acquisition, retention, and brand engagement. Your key responsibilities will include planning, launching, and optimizing ad campaigns targeting sports betting users, developing creative strategies and audience segmentation, analyzing performance data to improve campaign efficiency, collaborating with design and content teams to create engaging ad creatives, ensuring compliance with advertising guidelines, conducting A/B testing, monitoring competitor activity, and providing regular reports on campaign performance. To qualify for this role, you must have a minimum of 3 years of hands-on experience managing Meta Ads campaigns and direct experience in the sports betting/iGaming/gambling industry. You should possess strong knowledge of Meta Ads Manager, Pixel tracking, and conversion optimization strategies, familiarity with user funnels and key metrics, as well as proficiency in analytical tools like Google Analytics and Excel. Additionally, you should be able to work in a fast-paced, regulated industry, demonstrate excellent communication and project management skills. Preferred qualifications include Meta Certified Marketing Science or Media Buying certification, experience with multilingual or geo-targeted campaigns, familiarity with affiliate marketing or programmatic advertising, and a passion for sports and understanding betting behavior trends. The salary for this position is competitive with a performance bonus, and immediate joining within 30 days is expected.,