Media Performance Associate Manager Publicis Global Delivery (PGD)

About Publicis Global Delivery (PGD)

Job Description

Job Location : Pune/Mumbai/Bangalore/Hyderabad/Gurgaon Your responsibilities as a Media Performance Associate Manager (Programmatic) Manage multichannel programmatic campaigns (desktop, mobile, and video) while troubleshooting campaign delivery and performance issues Conduct full analysis of campaign performance, optimizations, issues, etc Work with internal teams to provide clients with programmatic media recommendations and optimization strategies that align with objectives Traffic all creatives into platform and set up campaigns prior to launch date Maintain knowledge of media technology buying platforms and analytic tools Navigate through variety of third-party systems to complete monthly billing documentation Analyses campaign performance and make strategic investment and tactical media optimizations Provide clients with programmatic media recommendations and optimization strategies that align with objectives Deliver input on campaign goals, approaches, and methods to help establish success metrics and KPI's You will fit right in if you have 2- 4 years of experience, at an advertising agency, publisher, or ad tech provider Graduate / BE/B.Tech/MBA Extremely strong understanding of Online Media and Programmatic experience Working knowledge on the following will be an added advantage : DSP platforms like DBM, Mediamath , Appnexus etc- will be an added advantage Should be aware of Adserving technologies, and analytical tools like GA and Omniture Conversant with measurement tools used in Programmatic like Atlas, Neilsen, IAS etc Expert proficiency in Excel and comfort in handling large volumes of data in deriving consumer insight,