Marketing Lead Excelgoodies Software Private Limited

About the Role

We're looking for an experienced and results-oriented Marketing Lead to manage our global 

campaign strategy across multiple geographies including India, the US, the UK, Canada, and 

Singapore. This role is ideal for someone who enjoys owning the full marketing cycle from 

planning and scheduling campaigns to running paid media and analysing performance data.

You'll be responsible for maintaining a centralized campaign calendar, driving our paid 

advertising initiatives (across Google, LinkedIn, and Meta), and closely tracking 

performance metrics such as CPL and ROI. You'll also work closely with our internal teams 

including content, CRM, and design to make sure every campaign is well-timed, wellexecuted, and optimized for performance.

We're a lean, fast-moving team, and this role is a key part of our shift toward a globally 

structured and independent marketing function.

Key Responsibilities

Campaign Planning & Coordination:

- Build and maintain a detailed marketing calendar that aligns with course schedules in each 

region.

- Plan campaign launches based on local time zones and market behaviours.

- Coordinate with internal teams to ensure content, creative, and CRM workflows are ready 

on time.

Paid Media Campaigns:

- Set up and manage paid campaigns on Google Ads, LinkedIn, and Meta platforms.

- Build geo-targeted campaigns with copy and creative variations.

- Monitor CPL, CTR, CAC, and overall campaign ROI.

Campaign Execution:

- Work with internal stakeholders to schedule email, WhatsApp, and SMS campaigns.

- Write briefs for freelancers (designers, copywriters) when needed.

Analytics & Reporting:

- Track campaign performance using GA4, Looker Studio, and internal CRM data.

- Build regional dashboards for lead performance and ROI reporting.

- Use performance insights to continuously improve campaigns.

What We're Looking For

- 5-7 years of digital marketing experience, ideally in EdTech, SaaS, or training domains.

- Strong hands-on experience with Google Ads, LinkedIn Campaign Manager, and Meta Ads.

- Excellent at planning, coordination, and working to deadlines.

- Comfortable with analytics, dashboards, and data-driven decisions.

- Experience working with an internal or custom-built CRM is a plus.

Nice to Have

- Exposure to global or multi-region campaign execution.

- A good grasp of SEO fundamentals and organic strategy.

- Familiarity with tools like WhatsApp Cloud API and Canva.

- Previous experience in small, high-accountability teams