Marketing Executive Elekart Impex

Job Summary:

The Offline Marketing Executive will be responsible for planning, executing, and managing various offline marketing activities to promote our money counting machines and walkie-talkies. This role is ideal for a recent graduate or an early-career professional with a strong interest in traditional marketing, excellent interpersonal skills, and a passion for building brand awareness through physical and direct engagement.

Key Responsibilities:

• Event Management: Assist in the planning and execution of trade shows, exhibitions, product launches, and other industry events. Coordinate logistics, manage vendor relationships, and represent the company professionally.
• Dealer & Distributor Support: Build and maintain strong relationships with our network of dealers and distributors. Provide them with marketing materials, product training, and promotional support to drive sales.
• Sales Collateral: Develop and manage the production of high-quality print materials, including brochures, flyers, product catalogs, and banners. Ensure all materials are on-brand and effectively communicate product value.
• Direct Marketing: Support the development and execution of direct mail campaigns, telemarketing initiatives, and other targeted outreach programs to reach potential customers.
• Partnership Management: Identify and collaborate with strategic partners, such as industry associations or related businesses, to create co-marketing opportunities.
• Market Research: Conduct on-the-ground market research to understand local market trends, competitive activities, and customer preferences. Gather insights to inform offline marketing strategies.
• Promotional Activities: Plan and execute promotional activities, such as in-store demonstrations, product giveaways, and other on-ground activations to generate leads and increase brand visibility.
• Reporting & Analysis: Track and report on the effectiveness of offline marketing campaigns. Provide insights and recommendations for optimizing future activities.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 0-2 years of experience in a marketing role, with a focus on offline or traditional marketing (internships or relevant coursework are a plus).
• Strong understanding of traditional marketing principles and channels.
• Excellent interpersonal, communication, and presentation skills.
• Experience in organizing or participating in events and trade shows is a plus.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Ability to travel as needed for events and partner meetings.
• A proactive, results-oriented attitude with a strong ability to work independently and as part of a team.
• Strong organizational skills and attention to detail.

Preferred Qualifications:

• Familiarity with Marketing electronics product.
• Experience working with a dealer/distributor network.
• Exceptional candidates with 0 experience will also be preferred

Benefits:

• Competitive salary and performance-based incentives.
• Opportunities for professional development and growth in traditional marketing.
• A collaborative and supportive work environment.