Marketing Assistant Purackal Honda

About Purackal Honda

Job Description

Market Research and Analysis: Conduct comprehensive market research to understand consumer behavior, competitor landscape, and emerging trends in the automotive industry. Analyze sales data to identify market opportunities and areas for improvement. Identify target demographics and develop customer profiles. Marketing Strategy Development: Develop and implement comprehensive marketing plans aligned with overall business objectives, including new product launches, promotional campaigns, and brand positioning. Create targeted marketing campaigns across various channels like digital marketing, social media, print advertising, and events. Set marketing budgets and track campaign performance against key metrics. Content Creation and Management: Develop engaging content such as website copy, blog posts, social media updates, product brochures, and press releases to promote brand awareness and educate customers about vehicle features. Manage content calendars and ensure consistency across marketing channels. Digital Marketing Execution: Oversee paid advertising campaigns on search engines, social media platforms, and display networks. Manage the company website and optimize for search engine ranking (SEO). Develop and execute email marketing strategies to nurture leads and engage customers. Public Relations and Media Management: Build relationships with automotive journalists and media outlets to secure positive press coverage. Manage press releases and media inquiries. Organize and participate in automotive industry events and conferences. Sales Collaboration: Work closely with the sales team to provide marketing support, including sales enablement tools and customer insights. Develop sales incentives and promotional programs to drive vehicle sales. Reporting and Analysis: Track key marketing metrics (e.g., website traffic, lead generation, conversion rates) to measure campaign effectiveness. Prepare regular marketing reports and presentations to senior management. Required Skills and Qualifications: Bachelor's degree in Marketing, Business Administration, or a related field. Proven experience in automotive marketing with a strong understanding of the industry. Excellent communication and interpersonal skills to collaborate with cross-functional teams. Strong analytical skills to interpret market data and campaign performance. Proficiency in digital marketing tools and platforms. Creative thinking and ability to develop innovative marketing strategies. Knowledge of relevant regulations and compliance requirements in the automotive industry. Job Types: Full-time, Permanent, Fresher Benefits: Health insurance Paid time off Provident Fund Schedule: Day shift Morning shift Performance bonus Yearly bonus Work Location: In person,