Marcom And Customer Lead Utkarsh Placement Pvt. Ltd.
Utkarsh Placement Pvt. Ltd.
Office Location
Full Time
Experience: 8 - 8 years required
Pay:
Salary Information not included
Type: Full Time
Location: Maharashtra
Skills: marketing, Customer engagement, Brand Communication, Rural Marketing, Consumer Behavior, Campaign management, Loyalty Programs, Activation, Content Creation, Customer Insights, Execution Capability
About Utkarsh Placement Pvt. Ltd.
Job Description
We're Hiring: Marcom & Customer Lead (Sr. Manager / AGM level) Location: [Insert Location] Join a fast-growing innovation-led group company with a strong presence in the agri-inputs and biotech space. With a vision to transform sustainable agriculture and customer experience, the company is building a high-impact marketing team to drive brand visibility and rural outreach across India. About the Role: As the Marcom & Customer Lead, you will be at the heart of shaping our customer engagement strategy and driving rural brand communication. This role demands creativity, collaboration, and a deep understanding of rural consumer behavior. Key Responsibilities: Develop and adapt brand communication across platforms (ATL, BTL, digital) in sync with product strategy Drive customer engagement campaigns, loyalty programs, and field-level activations Partner with zonal teams and crop solution leads for region-specific execution Track campaign effectiveness and continuously optimize communication touchpoints Ideal Candidate: 815 years of experience in agri/rural marketing or customer communications Background in agri-inputs, rural FMCG, or allied sectors preferred Strong grasp of customer insights, content creation, and on-ground activations Strategic thinker with hands-on execution capability,