Influencer Marketing Specialist CeeQ
CeeQ
Office Location
Full Time
Experience: 3 - 3 years required
Pay:
Salary Information not included
Type: Full Time
Location: Karnataka
Skills: Influencer Marketing, relationship building, Campaign management, Negotiation, Data Analysis, collaboration, Marketing Strategy, Project Management, brand partnerships, Content Approval
About CeeQ
Job Description
You will be responsible for managing Influencer Marketing and Brand Partnerships for a personal care D2C brand (women's wellness) in Bengaluru. Your role will involve the following key responsibilities: - Developing and implementing the Influencer Marketing Strategy, including sourcing, assessing, and establishing authentic relationships with creators who resonate with the brand's voice and values. - Leading all influencer campaigns across various platforms such as Instagram and YouTube, from conceptualization to reporting. - Negotiating effectively to optimize spends while ensuring high-quality outcomes. - Monitoring and analyzing key performance indicators (KPIs) like hook rate, hold rate, engagement, click-through rate (CTR), and conversions to measure campaign success. - Using insights to continuously enhance campaign formats, briefs, and performance strategies. In addition to the above, you will also be expected to: - Maintain a detailed creator CRM system with comprehensive data, pipelines, and relationship notes. - Streamline creator briefs, contracts, and content approval processes. - Collaborate closely with brand, performance, and content teams to align influencer strategy with broader marketing objectives. - Stay updated on platform trends and formats, and apply them through practical experimentation. To excel in this role, you should possess the following qualifications: - 3-6 years of experience in influencer marketing and creator partnerships. - Profound knowledge of digital-first platforms and creator trends on platforms like Instagram, YouTube, etc. - Strong analytical skills to interpret data into actionable insights. - Ability to create a predictable outcome for creators to invest in. - Budget-conscious with a focus on ROI optimization. - Excellent written and verbal communication skills. - Exceptional organizational skills with a strong aptitude for project management and alignment. Having prior experience working with creators, micro-influencers, or building advocacy/ambassador communities will be considered a bonus.,