Field Marketing Specialist DYNA Filters Pvt. Ltd.

About DYNA Filters Pvt. Ltd.

Job Description

Job Title: Product Marketing Manager Air Filtration & Cleanroom Solutions Location: [Pune, India] Department: Marketing Reports to: General Manager Marketing Experience Required: 58 years in industrial/B2B product marketing (preferably in HVAC, filtration, cleanroom, or related sectors) ________________________________________ Job Summary: We are seeking a dynamic and strategic Product Marketing Manager to lead marketing initiatives for our Air Filtration and Cleanroom Solutions portfolio. The ideal candidate will be responsible for positioning our products in the market, driving go-to-market strategies, enabling sales, and supporting growth across Industrial, Pharmaceutical, Solar Photovoltaic, EV and Semiconductor Segments. ________________________________________ Key Responsibilities: Product Positioning & Messaging: Develop compelling value propositions and messaging tailored to key customer segments (pharma, electronics, healthcare, etc.). Go-To-Market Strategy: Design and execute GTM strategies for new product launches, upgrades, or market expansions. Make technical presentations to customers. Market Intelligence: Conduct market research, competitive analysis, and customer insights to identify opportunities and threats. Sales Enablement: Create marketing collaterals, presentations, case studies, and product training tools to support the sales team. Campaign Management: Plan and implement marketing campaigns (digital, event-based, technical seminars) to generate leads and enhance brand visibility. Cross-functional Collaboration: Work with Sales, Engineering, Quality, and Product Development teams to align product strategy with customer needs. Pricing Strategy & Product Lifecycle: Support pricing strategy, profitability analysis, and product lifecycle management. Customer & Industry Engagement: Represent the company at trade shows, conferences, and with key accounts to gather feedback and strengthen relationships. ________________________________________ Qualifications & Skills: Bachelors degree in engineering, MBA preferred. Proven experience in B2B marketing or product management in technical/industrial sectors. Strong communication, storytelling, and presentation skills. Technical acumen and ability to grasp complex product details. Experience with CRM and marketing automation platforms. Understanding of air filtration standards (ISO 16890, EN 1822, HEPA/ULPA, etc.) is a plus. Ability to travel domestically/internationally as required. ________________________________________ Preferred Industries: Air Filtration, HVAC, Cleanroom Equipment, Pharma Engineering, Environmental Controls, Laboratory Products, Industrial Solutions. Performance Evaluation: New leads generated. Number of Customers Mapped and added to the customer master database. Increase in market share of the identified and allotted customers. Increase in customer satisfaction index (CSAT) for the identified and allotted customers. Number of New Product ideas initiated and implemented. Number of Product technical training modules developed. ,