E Commerce Lines Digital Marketing Agency
Lines Digital Marketing Agency
Office Location
Full Time
Experience: 2 - 2 years required
Pay:
Salary Information not included
Type: Full Time
Location: Delhi
Skills: Campaign management, Keyword research, Landing page optimization, Conversion Tracking, Campaign Analysis, Reporting, Google Analytics, Email Marketing, Google Ads Specialist, Ad copywriting, Bidding, Budgeting, Industry Trends, AB testing
About Lines Digital Marketing Agency
Job Description
We are seeking an experienced Google Ads Specialist to join our travel agency's digital marketing team. The successful candidate will be responsible for managing and optimizing our Google Ads campaigns to drive trac, bookings, and revenue. Key Responsibilities: 1. Campaign Management: Develop, implement, and manage Google Ads campaigns across search, display, and video networks. 2. Keyword Research: Conduct keyword research to identify relevant and high-performing keywords for our campaigns. 3. Ad Copywriting: Write compelling ad copy that resonates with our target audience and drives conversions. 4. Bidding and Budgeting: Manage bidding strategies and budgets to ensure maximum ROI and campaign eciency. 5. Landing Page Optimization: Collaborate with the web development team to optimize landing pages for conversion. 6. Conversion Tracking: Set up and track conversions to measure campaign performance and optimize for better results. 7. Campaign Analysis and Reporting: Analyze campaign performance, identify areas for improvement, and provide actionable insights to the digital marketing team. 8. Stay Up-to-Date with Industry Trends: Stay current with the latest Google Ads features, best practices, and industry trends. Requirements: 1. 2+ years of experience in managing Google Ads campaigns. 2. Google Ads Certification (Search, Display, and Video). 3. Proven track record of improving campaign performance and driving conversions. 4. Strong understanding of Google Ads auction dynamics, bidding strategies, and ad formats. 5. Analytical skills, with the ability to analyze data and make data-driven decisions. 6. Excellent communication and project management skills. 7. Bachelor's degree in Marketing, Communications, or a related field. 8.Hands on experience in E - Mail Marketing . Nice to Have: 1. Experience with Google Analytics. 2. Knowledge of travel industry trends and online marketing strategies. 3. Experience with A/B testing and experimentation tools.Job Type: Full-time Work Location: In oce,