Digital Marketing Specialist Mentation Solutions Pvt Ltd

About Mentation Solutions Pvt Ltd

Job Description

As a visionary software company located in Mumbai, Mentation Solutions (MSPL) is dedicated to providing customized software solutions that empower businesses to achieve their goals with precision and efficiency. We are committed to excellence, quality, and continuous improvement in crafting transformative software solutions. We are currently looking for a results-driven Digital Marketing Specialist to join our dynamic team. The ideal candidate will be responsible for developing, implementing, tracking, and optimizing digital marketing campaigns across various online channels to increase brand awareness, drive traffic, and generate leads. Key Responsibilities: - Conduct keyword research and optimize website content to improve organic search rankings. - Monitor, analyze, and report on campaign performance using tools like Google Analytics, Google Ads Manager, and social media analytics. - Manage and grow the company's social media presence by creating engaging and relevant content. - Collaborate with the content and design teams to create visually appealing and compelling marketing materials. - Stay updated on the latest digital marketing trends, tools, and best practices. - Manage the marketing budget and allocate funds effectively to maximize ROI. - Conduct A/B testing to optimize campaign performance. Qualifications and Skills: - Bachelor's degree in Marketing, Business Administration, or a related field. - Proven experience in digital marketing or a similar role. - Hands-on experience with SEO, SEM, and PPC campaigns. - Proficiency in tools like Google Analytics, Google Ads, HubSpot, or similar. - Strong understanding of social media platforms and trends. - Excellent written and verbal communication skills. - Analytical mindset with attention to detail. - Creativity and problem-solving skills. Preferred Qualifications: - Experience with CRM platforms. - Certification in Google Ads, Facebook Blueprint, or HubSpot Marketing. - Knowledge of basic graphic design tools like Canva or Adobe Suite. Benefits: - Competitive salary. - Opportunities for professional growth and learning. If you are interested in joining our team as a Digital Marketing Specialist, please send your updated resume to hr@mentationgroup.com with the subject line "Application for Digital Marketing Specialist.",