Digital Marketing Executive Parijaat Infraestate Private Limited

*Job Title:* Digital Marketing Executive

*Reports to:* Marketing Manager

*Job Summary:*

We are seeking a highly motivated and experienced Digital Marketing Executive to join our marketing team. The successful candidate will be responsible for developing and implementing digital marketing strategies to drive brand awareness, lead generation, and sales. The ideal candidate will have a strong understanding of digital marketing channels, including social media, email marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, and content marketing.

*Key Responsibilities:*

1. Develop and execute digital marketing campaigns across multiple channels, including social media, email, and search engine marketing.

2. Create and curate high-quality, engaging content to attract and retain a clearly defined audience.

3. Manage and optimize the company's social media presence, including creating and scheduling posts, responding to comments and messages, and Analyzing engagement metrics.

4. Develop and implement email marketing campaigns to nurture leads and drive conversions.

5. Conduct keyword research and Optimize website content for search engines to improve S.E.O rankings.

6. Manage and Optimize P.P.C advertising campaigns to drive traffic and conversions.

7. Analyze campaign performance using metrics such as website traffic, engagement, and conversion rates, and make data-driven decisions to optimize future campaigns.

8. Collaborate with the marketing team to develop and implement integrated marketing campaigns that align with business objectives.

9. Stay up-to-date with the latest digital marketing trends, tools, and best practices, and apply this knowledge to continuously improve digital marketing efforts.