Digital Marketing Executive SHG Security Works

We are seeking a skilled and highly versatile Digital Marketer who can independently manage the full spectrum of digital marketing activities across multiple client accounts. This includes everything from ad campaign creation and content design to SEO, website development, and performance analytics. You will play a critical role in building and executing data-driven strategies that drive traffic, engagement, and conversions for a diverse set of brands.

? Responsibilities:

1. Social Media Marketing & Advertising

• Plan, create, and execute paid ad campaigns on Facebook, Instagram, Google Ads, LinkedIn, etc.
• Analyze ad performance and ROI; adjust strategies for better results.
• Schedule, publish, and manage organic content calendars for multiple platforms.

2. Graphic Design & Content Creation

• Design eye-catching creatives for ads, social posts, banners, and stories using tools like Canva, Photoshop, or Illustrator.
• Develop engaging copy for ads, captions, and landing pages.

3. Website Development & Management

• Build and manage WordPress (or other CMS) websites and landing pages.
• Handle minor front-end development tasks and troubleshoot technical issues.
• Ensure websites are optimized for speed, mobile, and user experience.

4. Search Engine Optimization (SEO)

• Perform on-page and off-page SEO for multiple client websites.
• Conduct keyword research, competitor analysis, and backlink strategy.
• Use SEO tools like SEMrush, Ahrefs, Ubersuggest, etc.

5. Email & WhatsApp Marketing

• Create and run email marketing campaigns using platforms like Mailchimp, Sendinblue, or similar.
• Design WhatsApp campaigns and manage broadcasting via WhatsApp Business or APIs.

6. Analytics & Reporting

• Track, monitor, and report the performance of all campaigns using Google Analytics, Facebook Insights, and other analytics tools.
• Prepare weekly/monthly client performance reports with insights and recommendations.

7. Client Coordination

• Attend client meetings and calls when required.
• Understand client goals and translate them into actionable digital strategies.

? Requirements:

• Proven experience in digital marketing (agency experience preferred)
• Strong understanding of social media platforms and ad policies
• Hands-on with ad platforms (Meta Ads, Google Ads, LinkedIn Ads, etc.)
• Working knowledge of WordPress and basic web design
• Basic to intermediate graphic design skills
• Proficiency in tools like Google Analytics, Search Console, Meta Business Suite, Canva, SEMrush, etc.
• Excellent communication, multitasking, and time management skills
• Self-driven and able to manage multiple brand accounts independently