Digital Advertising Specialist Surat Updates
Surat Updates
Office Location
Full Time
Experience: 2 - 2 years required
Pay:
Salary Information not included
Type: Full Time
Location: Gujarat
Skills: Instagram, Search, YouTube, Keyword research, audience segmentation, Data Analysis, Performance Reporting, Conversion Tracking, Google Analytics, google tag manager, Paid Ad Campaigns, Meta Ads, Facebook, Google Ads, Display, AB testing, Digital ad metrics, Meta Business Manager
About Surat Updates
Job Description
Plan, manage, and optimize paid ad campaigns on Meta Ads (Facebook, Instagram) and Google Ads (Search, Display, YouTube). Create and test compelling ad copy, visuals, and targeting strategies. Monitor campaign performance daily and adjust strategies to meet performance goals (CPA, CTR, ROAS, etc.). Conduct keyword research, A/B testing, and audience segmentation. Analyze data and prepare regular performance reports with insights. Stay updated with latest platform trends, updates, and best practices. Collaborate with internal teams (creative, content, client servicing) to align ad strategy with overall marketing goals. Requirements 2+ years of hands-on experience managing Meta and Google Ads campaigns. Proven track record of achieving KPIs and optimizing ad budgets. Strong understanding of digital ad metrics and conversion tracking. Proficiency in tools like Google Analytics, Meta Business Manager, Google Tag Manager. Ability to manage multiple campaigns across different clients or industries. Google Ads and/or Meta Blueprint certification is a plus. Job Type: Full-time Benefits: Leave encashment Paid time off Schedule: Day shift Work Location: In person,