Conversion Rate Optimizer (CRO) ShepHertz Technologies

About ShepHertz Technologies

Job Description

Job Title: Conversion Rate Optimizer (CRO) Location: Gurgaon *Job Overview:** As a Conversion Rate Optimizer (CRO), you will be responsible for analysing website performance, conducting A/B tests, and implementing data-driven strategies to increase conversions and optimize the customer journey. You will collaborate with cross-functional teams to ensure our website and marketing efforts are continuously improved to meet business goals. *Key Responsibilities:** - Analyze user behavior data using tools like Google Analytics, Hotjar, and other analytics platforms to identify trends, issues, and opportunities for conversion rate improvement. - Develop and execute A/B and multivariate testing strategies across various digital platforms (e.g., websites, landing pages, emails). - Collaborate with design, development, marketing, and product teams to implement CRO strategies that align with business objectives. - Optimize landing pages, call-to-actions, forms, and other key conversion points to improve user experience and increase conversion rates. - Provide actionable insights and recommendations based on data analysis and test results. - Stay updated with the latest CRO trends, best practices, and technologies to continuously improve strategies. - Monitor and report on the performance of tests, experiments, and implemented changes to stakeholders. - Identify and prioritize opportunities for CRO improvements based on business impact. *Requirements:** - Proven experience as a Conversion Rate Optimizer or in a similar role. - Strong understanding of user experience (UX), customer journey mapping, and digital marketing principles. - Proficiency in A/B testing tools such as Optimizely, VWO, or Google Optimize. - Experience with web analytics tools such as Google Analytics, Mixpanel, or similar. - Solid understanding of HTML, CSS, and JavaScript for web testing purposes. - Analytical mindset with excellent problem-solving skills. - Strong communication skills and ability to work effectively in a collaborative environment. - Data-driven with a focus on results and continuous improvement. *Preferred Qualifications:** - Familiarity with SEO best practices. - Experience in e-commerce or SaaS environments. *What We Offer:** - Competitive salary and performance bonuses. - Flexible working hours and remote working opportunities. - Professional development and growth opportunities. - A supportive, innovative, and collaborative work culture. *How to Apply:** Interested candidates should send their resume, a cover letter detailing their CRO experience, and examples of past CRO projects to- richa.khanna@shephertz.com,