Consumer Insights Executive Kapiva

About Kapiva

Job Description

You are a curious and detail-oriented individual who is eager to join our Consumer Insights team. This role is perfect for someone at an early stage in their career, enthusiastic about understanding how consumer research influences brand, product, and marketing strategies. Your primary responsibility will involve supporting research projects and revealing insights that will shape our consumer engagement strategies. Your key responsibilities will include identifying and recruiting relevant consumers for interviews, focus groups, and surveys. You will also be responsible for maintaining a well-organized database of consumer contacts, past research findings, and insights. Additionally, you will coordinate consumer interviews and feedback sessions, organize transcripts and notes for analysis, assist in qualitative research tasks, design basic surveys, and analyze data to support hypotheses. Furthermore, you will be expected to monitor competitor activities and consumer trends in the wellness and Ayurveda space and assist in creating structured presentations or summaries of research findings. To excel in this role, you should have at least 1-2 years of experience in consumer research, marketing, or any role involving direct consumer interaction. You should be familiar with basic research techniques, both qualitative and quantitative (including internship experience). Proficiency in Excel, Google Forms/Sheets, and PowerPoint is required, and any exposure to research tools would be advantageous. Strong communication and organizational skills are essential, along with a proactive attitude towards learning, asking questions, and developing a deep understanding of consumer behavior.,