Brand Manager / Executive Heritage Foods Ltd.
Heritage Foods Ltd.
Office Location
Full Time
Experience: 5 - 5 years required
Pay:
Salary Information not included
Type: Full Time
Location: Hyderabad
Skills: Brand management, marketing, Product Innovation, Consumer insights, Market Research, Competitor Analysis
About Heritage Foods Ltd.
Job Description
The individual in this role will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. You should feel comfortable collaborating cross-functionally to implement these strategies and ensure brand consistency. The primary objective is to enhance sales and profitability of the milk & milk products business through a focus on marketing and innovation. This includes building a portfolio with sub-brands that cater to consumer needs, executing targeted marketing campaigns to boost category sales, and introducing new products. It is essential to have prior experience in the FMCG/Food industry. **Responsibilities:** - Defining brand positioning and understanding consumer insights - Creating and implementing comprehensive 360-degree marketing plans - Translating brand elements into actionable plans and go-to-market strategies - Keeping track of market trends, conducting consumer market research, and monitoring competitor activities **Qualifications:** - Post Graduate or equivalent degree in Marketing from reputable institutes - 5-8 years of experience in brand management or marketing within the FMCG sector is mandatory.,