Brand Development Manager Avias India

About Avias India

Job Description

Job Title: Brand Development Manager Experience: 3+ Years Location: Kilpauk, Chennai Job Type: Full-time Company Description Avias India is a fast-growing kitchenware company in India known for quality and innovation. The company is driven by passion, commitment, and a desire to offer new and exciting products under the brand AVIAS. Role Overview: We are seeking a creative and strategic Brand Development Manager with 3+ years of experience to strengthen our brand presence, drive consumer engagement, and contribute to long-term growth. You will be responsible for creating and executing brand strategies that align with business goals and resonate with target audiences. Key Responsibilities: Develop and execute brand strategies to increase awareness, loyalty, and market share Collaborate with design, content, digital, and product teams to ensure brand consistency across all touchpoints Analyze market trends and competitor activities to identify growth opportunities Plan and manage branding campaigns, partnerships, and promotional activities Track brand health metrics (awareness, perception, engagement) and generate performance reports Lead product launches and develop compelling brand stories and positioning Work closely with sales and marketing to align brand messaging with campaigns Ensure all external communication reflects the brand voice and tone Requirements: Bachelors degree in Marketing, Business, Communications, or related field Minimum 3 years of experience in brand marketing or brand development Strong understanding of consumer behavior, market research, and positioning Excellent verbal and written communication skills Creative thinker with an eye for design and storytelling Proficient in using brand analytics tools and digital marketing platforms Nice to Have: Experience in the D2C sector Hands-on experience with influencer or content-led marketing Prior experience in managing product packaging or brand identity rollouts,